BRAND PROFILE & REACH
WRocK is the Philippines’ Original Lite Rock Radio, Cebu’s number 1 premium radio station catering to the ABC market, and the region’s number 1 online radio. Playing hits from yesterday and today, WRocK’s Lite Rock playlist consists of power ballads, easy listening, and tracks from Bruno Mars and Ed Sheeran that fit the unique Lite Rock mix everyone has come to love and enjoy. Presently broadcasting from the CBD of Cebu City and reaching Bohol, Leyte, Negros and other parts of the Central Visayas Region on the FM-band and catering to close to 1 million Filipinos daily via online; WRocK has gained a loyal following as it promotes love and nostalgic memories through its Lite Rock programming and advocates a responsible lifestyle through its DevComs and talk shows.
| WRocK Format | |
| Genre | LiteRock, Pop, Love Songs |
| Period | 70’s, 80’s, 90’s, 2000’s, Contemporary |
| Language | English |
AREA & MEDIUM
| Why Cebu? | Cebu is a fast-growing, financially secure key metro city that is a center for commerce and a tourism hub.It is where many multinational and top-performing brands have begun provincial expansion and advertising. |
| Why Radio? | Due to the country’s limited internet connectivity, radio is still one of the most cost-effective medium that has the widest coverage and reach.It is a multi-tasking form of media that can be consumed anytime and anywhere while doing anything.In addition, it is ideal for sustainable year-round campaigns that help build top-of-mind brand equity, credibility, and integrity that top-of-mind brands possess |
| Why WRocK? | WRocK helps you reach your targeted ABC audience with high spending power over a wide area of coverage. |
| Why WRocK Online? | WRocK Online live streaming expands the reach of our FM station to listeners nationwide. With close to a million listeners in Metro Manila, Bacolod, and Davao; it is an additional platform for our valued clients to reach more listeners via audiovisual and digital media content. |
LISTENERS
The WRocK listeners are regarded as “The Titos & Titas of the Metro”. They are a good mix of responsible professionals and entrepreneurs who are key decision makers in the household and belong to the ABC segment. They are financially stable individuals who have high spending power and are at the age of investing into real estate, purchasing vehicles of their own, and securing their future. Despite being provident, they know how to appreciate beautiful things and have a zest for life and enjoyment; and they are at a stage in their life wherein they want to enjoy the fruits of their labor with their families and the ones they love by sharing good, memorable experiences. In addition, the WRocK listeners are at the age who prefer tuning in to radio and appreciate a healthy balance of music, news, talk shows, creative segments, and developmental commentaries that promote love and advocate responsibility.
| DEMO. | CORE | FRINGE |
| Age | Late 20’s – Late 40’s | Early 20’s, Early 50’s |
| Class | A, B,C1,C2 | D |
| Gender | 55% Female, 45% Male | |
AD RATES 2018
| AIRTIME RATES | |
| SPOT LENGTH | RATE |
| 15-sec | 2,250.00 PHP |
| 30-sec | 3,750.00 PHP |
| 45-sec | 6,000.00 PHP |
| 60-sec | 8,500.00 PHP |
| 90-sec | 12,250.00 PHP |
| 120-sec | 17,000.00 PHP |
| DIGITAL AD RATES | ||
| TYPE | DURATION | RATE |
| Fixed Homepage | Monthly | 15,000.00 PHP |
| Rotating Homepage | 10,000.00 PHP | |
| Fixed Banner | 7,500.00 PHP | |
| Rotating Banner | 5,000.00 PHP | |